Love Moschino is a sub-brand of Moschino. Love Moschino was originally called Moschino Jeans when it was created in 1987, but it was rebranded as Love Moschino in 2008. Love Moschino is known for its playful and whimsical designs, often featuring bold colours, graphics, and embellishments. Moschino, on the other hand, is the main brand that offers a wider range of products, including clothing, accessories, fragrances, and home decor. While the two brands have some differences in their style and target audience, they share a similar aesthetic and design philosophy.
SHOP NOWLove Moschino is an Italian fashion brand that originated in Milan, Italy. It was created in 1987 as a sub-brand of the fashion label Moschino by Franco Moschino, an Italian fashion designer known for his colourful, playful, and sometimes irreverent designs. Moschino quickly gained a reputation for its unique and innovative approach to fashion, and Love Moschino was created as a more affordable and accessible line that still maintained the signature Moschino style. Today, Love Moschino continues to be based in Milan, and it is part of the Aeffe Group, which is a leading Italian fashion and luxury goods company.
Moschino has collaborated with a number of well-known brands and designers over the years, including H&M, Barbie, Coca-Cola, and Jeremy Scott. In 2013, Jeremy Scott became the creative director of Moschino, bringing his own unique style and perspective to the brand. Moschino has been worn by many celebrities over the years, including Madonna, Beyoncé, and Katy Perry. Moschino is a favourite brand of many fashion enthusiasts and collectors, with some of its most iconic pieces fetching high prices at auctions and vintage shops.
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